The Gift With Purchase (GWP) module allows you to create promotional campaigns where customers receive a free gift based on specific purchasing conditions. This can help increase average order value, move specific inventory, and enhance customer loyalty.



TABLE OF CONTENTS

               4. Select the Free Gift

               5. Set the Qualifying Condition

               6. Publish Your Promotion


Introduction to the GWP Module

This module is your central hub for all "free gift" campaigns. It is divided into two main sections:

  • Manage Promotions: A dashboard to view all your past, present, and future GWP campaigns and their status.

  • Create Promotion: The workspace where you create and launch new promotional campaigns from scratch.



Understanding Promotion Types

Locad offers three types of GWP promotions, allowing you to tailor your campaigns to specific business goals:

  1. Store Wide A free gift is added to every order from a specific marketplace during the promotion period, regardless of what is purchased. This is great for general brand-building campaigns.

  2. Minimum Spend Customers receive a gift only if their total order value reaches a specific amount (e.g., "Spend PHP 1000, get a free gift"). This is ideal for increasing the average order value.

  3. Minimum Quantity Customers receive a gift only if they purchase a specific quantity of a particular product (e.g., "Buy 2 of T-Shirt X, get a free gift"). This is perfect for promoting a new product or clearing excess stock of a specific item.



Walkthrough: Creating a New Promotion


1. Start a New Promotion

Navigate to Gift With Purchase > Create Promotion from the left-hand menu.

2. Choose Your Promotion Type

Select one of the three campaign types at the top of the page: Store Wide, Minimum Spend, or Minimum Quantity. The fields on the page will change based on your selection.

3. Enter Promotion Details

Fill out the Promotion Information section:

  • Marketplace: Select the integrated store (e.g., Shopify) where the promotion will be active.

  • Promotion Name: Give your campaign a clear and descriptive name.

  • Promotion Period: Use the calendar and time selectors to set a precise Start Date and End Date.


4. Select the Free Gift

In the Gift Settings section:

  • Click + Add Gift.

  • In the pop-up window, search for and select the product from your inventory that will be given away as the free item.

  • Set the Claim per order quantity (e.g., 1 for one free item per qualifying order).


5. Set the Qualifying Condition

This step depends on the promotion type you chose in Step 2.

  • For Minimum Spend: A new section will appear. Enter the required Minimum Spend Amount a customer must reach to get the gift.
    Multiplier: If you enable this, the gifts will be multiplied according to the qualifying criteria. E.g. if the Minimum spend amount is 500 and your customer spends 1000, 2X gifts will be given based on what you chose below

  • For Minimum Quantity: A new SKU Selection section will appear. Click + Add SKU to choose the specific product a customer must buy, then set the Qty Qualifier (the number of units they need to purchase).

  • For Store Wide: No further conditions are needed.

6. Publish Your Promotion

Review all the details of your campaign. Once you are satisfied, click the Publish button in the bottom-right corner to save and activate your promotion.



Managing Your Promotions

To see an overview of all your campaigns, navigate to Gift With Purchase > Manage Promotions. This page lists every promotion you have created. Key information includes:

  • Status: See if a promotion is ACTIVE, ENDED, or CANCELLED.

  • Actions: Click the "eye" icon to view the full details and configuration of any promotion.



FAQs:

  1. How do I see all my past and current promotions?
    Ans - Navigate to Gift With Purchase > Manage Promotions. This dashboard lists all your campaigns and their current status.

  2. Can I offer a gift only if a customer buys a specific product?
    Ans - Yes. When creating a promotion, choose the Minimum Quantity type. This will allow you to select a specific SKU and the quantity a customer must purchase to qualify for the free gift.

  3. What's the difference between "Store Wide" and "Minimum Spend"?
    Ans - A Store Wide promotion gives a gift with every order from a marketplace, with no other conditions. A Minimum Spend promotion requires the customer's total order value to reach a certain amount before they qualify for the gift.

  4. Can I offer more than one free item per qualifying order?
    Ans - Yes. After selecting your gift in the Gift Settings, you can change the Claim per order value to the number of gift items a customer should receive.